Who We Are

At vPersonalize, we envision a day when supply chains work without any friction. Products get manufactured exactly as designed in a single iteration. Everything from design to production works predictably and repeatably, every single time.

We are an Accel Partners backed startup, founded by technologists with decades of experience providing heavy lifting to some of the biggest names in apparel and footwear. Leveraging a portfolio of patented technologies for 3D Visualization, CAD, automated pattern generation, grading and an AI based proprietary platform for design automation, vPersonalize specializes in software for on-demand manufacturing.

What We Do

At vPersonalize, we help the apparel industry move faster. We do this using a combination of technology, automation, AI and CAD. Using our suite of tools, your customers can design in real 3D on the web and mobile, while you can automate pattern generation, get size graded, production ready patterns with fabric sizing and design pre-processing. Our patented technology and industry-tested software provides turnkey purchase-to-production-line automation. Welcome to the future of mass personalization and customization!

How It Started

Bala Selvarajan is an entrepreneur and technologist with more than two decades of experience in solving complex technical problems, developing software and running cross domain technology teams. His early work on parallel processing was published in the NASA symposium in 1993 and he joined Texas Instruments soon after. In his career spanning 20+ years, he has worked extensively on computer graphics and artificial intelligence in the fields of parallel and distributed processing, visualization and design automation. His contributions to open source projects including Perl and openGL are well recognized.

Having helped setup personalization programs and factory automation for some of the tallest names in the apparel and footwear industry, he set out to start vPersonalize in 2014 with a vision to make mass customization and on-demand manufacturing accessible to a much larger audience. Today, vPersonalize has operations in United States, China and India. An avid coder and inventor, he has authored several publications and holds multiple patents in the United States.


vPersonalize is backed by Accel. Accel is a leading early and growth-stage venture capital firm powering a global community of entrepreneurs. Accel has backed a number of iconic brands, including Atlassian, Braintree, Cloudera, Dropbox, Etsy, Facebook, Flipkart, Ola, Perfint, Slack, Spotify and others.